The PROCESS

#1 ThE Brief

What sort of content are you looking for? A punchy blog that keeps people coming back to your website? Thought-leadership content to show off your expertise? Do you want your content to include charts or video? We’ll discuss which content best suits your needs.

#2 The Background

The research stage is critical to producing well-researched, original content that will make your content stand out. Depending on your requirements, I can interview stakeholders across your business, or carry out desktop research to find relevant material from respected journals and publications that back up the points you want to make.

#3 The hook

What will make your client keep reading? It might be linking your content to a relevant news angle, or finding something that has more of an emotional pull, Most importantly, the key focus of any content is always what matters most to your clients.

#4 Check and deliver

Before you receive your content on time and typo-free, there are other vital checks to make. With the benefit of AI tools, and 20+ years of writing experience, I check your content for areas including readability, headline shareability, using any key SEO terms we have identified.